CRM as SaaS-RELATIONSHIPS are key to growing businesses.
It’s what the Father of Management Peter Drucker said when he advised companies about entering new markets and expanding reach — and it’s a strategy that has helped the best of companies grow quickly and effectively.
Be it chocolatiers like Leonidas, franchise owners of coffee shops, small logistics managers negotiating rates between exporters and shipping/airway lines plying the route, or any other mid-sized business, relationships are key to growth.
It’s for this reason that most have thought about investing in a CRM system at some point. A CRM, simply known as a customer relationship management system, is a piece of computer software that helps record names of customers, their tastes, preferences, and choices, and how they were sold to.
At first glance, it looks like a tool for salespeople. And although they might be the first and most prominent users of a CRM, the tool is essentially the key to understanding customers, their needs, requirements, finances, and a lot more.
Data from modern-day CRMs can be used in a lot of interesting ways to not only optimize the business but to make the relationship more meaningful and valuable to customers as well.
However, one of the first things to note is that the modern-day CRM is essentially deployed on the cloud and subscribed to as a service.
CRMs are typically one of the first things that businesses encounter when they think about a Software as a Service (SaaS) offering. The only other solution that is almost as popular as a SaaS offering is an accounting package sold over the cloud.
he interesting thing about using CRM as a SaaS offering is that it’s incredibly agile.
This alone is enough to get most IT managers and CIOs excited — because traditionally, agility has never been the function of a CRM product.
Agility is important for many reasons. Software products that are agile are usually quite economical because licenses can be paid for individually or in clusters.
Further, SaaS-based CRM solutions usually offer integration capabilities with other software and solutions, meaning, data can be captured from elsewhere, information in the system can be accessed from within other applications, all of which means increased productivity for the business.