Guest blogging, the way of posting your work on others site. When you first hear about it, you will not be convinced with your content on other’s hand. But it’s actually the other way around. It is the best tactical policy of increasing your site callers.
The aids of guest blogging
- Rapid exposure to site’s traffic.
The oxygen for your site is your audience. Your audience should grow in time to keep your site away from its graveyard. Guest blogging will effortlessly do this, if you manage to write a top class post. The post when written in related niche, and other elements like CTA’s (Call-to-action), reference links, etc would act like catalyst that may translate to even sales if every steps taken are favorable. Don’t forget to optimize and update your site to keep it streamlined with respect to your guest posts.
2) Network extender
The guest post which when done in a right way will foster a community of audience following your posts or site. It directly nurture your influence in social media and personal network. When this happens you will be in a loop where your post will influence like-minded bloggers, who will provide opportunities to posting in their blogs, in turn it will create another batch of audience. The content quality which expected by other bloggers, when delivered will build a stronger relationships with fellow bloggers generating an all-weather contacts and links producers.
3) Online supremacy
If you plan to earn through your content, earning trust of your audience is of paramount importance. Building up your castle with your loyal audience is not a piece of cake. It takes a long time to build trust which could be aggravated with your contribution to other authentic blogs. It would make your target audience believe that you are credible especially when you wish to have a paid customer services. As a result your audience will be willing to consider any value proposition that you may present in your site. When you do present value propositions through your guest post you can eliminate the need for the potential lead.
4) Look for opportunities
Picking the right website for your guest post is the fundamental activity that is to be done with care. You have to choose a website that has following attributes
- Relevancy in niche.
- Constant traffic stream.
- Readers with healthy social media activities.
- Guest bloggers.
Please note that guest blogging is like a pendulum, it swings either way. When you are provided with an opportunity to guest post the same should be accepted in return. Doing so you will be able to get new readers and reach out to target audience.
5) Search engine optimization
Your guest post will in some manner always be linked with your blog. When your posts is more frequently appearing in a search engine’s results it acquires the capability to get more readers. As a result, based upon the number of visitors and their requirements, they can be converted into customers. In India, the digital marketing has replaced the traditional form of reaching the audience and made it a most sought method to reach the target audience after the Digital India initiative of our government was implemented. Thus the business growth of a company rely upon a unique marketing approach which is met by the means of guest blogging.
The backlinks plays a vital role for your contents to be more indexable so that they can be found easily in search engines. Your guest content may not be fetching you an expected revenue but providing an optimized links may fetch new customers. It is the least reward for your labour and increases your content’s discoverability. It is recommended to study sites with pertinent niche and their backlinks. While working on your campaign, generate and analysis your backlinks since they could potentially increase your site’s traffic.
7) Acquiring feedbacks
When speaking of a strategy, acquiring valuable feedback is the process that cannot be neglected. Remember that no person is perfect, your content will always have lags that are to be sorted out. Thus the best way to improvise them is by asking readers to comment and express their concern about the content delivered. Many people would hesitate to comment, thus making a mandatory feedback link may help. If you feel that it may disturb your audience then you can at least urge them to comment in respective social media sites and application. It would even be better if you start an exclusive fan’s forum where they are allowed to tweet on their recommendations.
Thus it can be concluded that guest blogging is a crucial task that is required to outshine in online marketing. The best way to get used to content marketing through guest post is by planning and deploying strategies yourself.