The more metrics a wearable device can track, the better. Past 2015, a new stream of next-gen fitness trackers have focused on tracking more detailed metrics, more often, and Whoop is right at the top of the wave.
Whoop is taking the data tracking business one step further with its predictive analytics system, designed for pro athletes and coaches.
The price is quite high in comparison to the general market fitness trackers. It comes as a subscription, from $500 to $5.000 a year for a single athlete and up to $100.000 for a manager who wants to monitor a whole team using Whoop. That is right, 100k.
WHY IS WHOOP SO EXPENSIVE?
Apart from all the expected tracking capabilities available on all mass market devices, Whoop can continuously measure necessary biometrics for high-performance athletes. From HR changes – 100 times per second – to skin conductivity, sleep patterns to the VO2 max, all to analyse better how your body handles the strain of training, working out or performing and most importantly, how fast it recovers.
Moreover, Whoop’s analytics dashboard focuses sleep and recovery, making sure the athletes use detailed scientific data that allows them to top at the right time, avoiding potential injuries, periods of non-training or even overtraining.
Whoop is a Boston-based company, founded in 2012 by two Harvard graduates and Will Ahmed with the MIT Media Lab’s founder as their adviser. Will is a squash player who wanted a wearable device built robust enough to resist the conditions of a Navy SEAL training regiment but able to retain a slim form factor that would allow an athlete woman with thin wrists comfortable wearing for longer periods of time.
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