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Warner Bros. Eyes Internet of Things for Content Strategy Opportunities

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Warner Bros. is exploring how to further sell ways to enjoy its entertainment content across multiple platforms in the new frontier known as the Internet of Things, or IoT.

The University of Southern California hosted its Intelligent IoT Integrator (I3) Consortium on Thursday at the Galen Center in Los Angeles to gather its founding members and officially launch the consortium. IoT is a concept that envisions the internet as more than just a way for people to communicate and share information, allowing for objects to interconnect via built-in sensors, camera and actuators.

“I3 is looking at this notion that the internet is more than just people, it’s about people becoming more aware of their surroundings,” said Bhaskar Krishnamacharya, a professor at the  Viterbi School of engineering co-founder of I3. “The consortium is helping to make the conversation around IoT go beyond just one application and trying to allow third-party application developers to connect to data that’s coming from their communities and build a large number of useful applications for IoT.”

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Article Credit: Variety

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