Cloud technology has the ability to transform the media content supply chain, promising more effective and efficient processes.
Earlier this month, IBC365 hosted a webinar on the cloud.
Real world deployments: Making media operations work in the cloud featured three case studies forming the discussion across the industry migration to cloud-based services.
Experts from Discovery Communications, Vice Media and Phantom Sun examined the technology adoption, content management and challenges with the playout sectors.
Overhauling the media supply and delivery chain, Discovery Communications has deployed cloud operations to maximise its large-scale content base and geographic diversity.
Discovery’s Vice President of Technology, Development and Strategy Josh Derby offered insight from a global broadcaster.
He explained Discovery’s aim in cloud adoption was to have a global front door for the media, a familiar interface and eliminate the difficult parts of delivery within its cloud platform.
Creating efficiencies, reducing costs, seeing a return-on-investment and integrating new technologies is all relevant to the global strategy in adopting cloud-based services in order to remain leading in media operations.
Derby said: “Our goal is to always have a workflow that adjusts itself and is driven by metadata that has automatic scaling of the resources we need to drive the workflow.
“The goal for this platform and product is to involve the humans as little as humanly possible and let the workflow make intelligent steps.”
Discovery Communications has built a portal for its suppliers to overcome challenges mainly in receiving physical tapes to be processed.
Derby explained that Discovery’s technical suppliers host an array of capabilities as such the support offering needs to process 12,000 hours of programming per year, which is terabytes of content every day.