SAP CRM User- SAP’s UK and Ireland user group (UKISUG) is largely unaware of SAP’s big move to steal market share from the customer relationship management (CRM) software giant Salesforce with its latest in-memory CRM solution C/4HANA.
Launched to much fanfare during SAP’s Sapphire event in Orlando earlier this year, C/4HANA was billed as “the best consumer grade CRM experience in the industry,” by CEO Bill McDermott during his keynote speech.
The research, which surveyed 345 user organisations, showed that just five percent of user group members are ‘very’ aware of C/4HANA, with 65 percent not very aware or not at all aware of the new CRM solution.
Of those that are aware of the latest SAP tech, 39 percent believe that ‘it looks interesting and I see it potentially benefiting my organisation’.
S/4HANA adoption curve
Speaking on stage to open the UKISUG conference at the ICC in Birmingham this morning, UKISUG chairman Paul Cooper said that he believes that the slow and steady adoption curve for SAP’s next generation ERP system S/4HANA will be reflected, in time, by C/4HANA. That being said, there are clearly some lessons SAP could learn from that 2015 product launch.
“SAP worked with us to provide education on the journey to S/4 and the benefits with the solution and also the long-term roadmap. All of these factors have clearly helped organisations to feel much more comfortable about their move to S/4,” he said.
“Over the next two to three years we expect to see a similar pattern with these solutions as we have with S/4 over the years. It’s clear that as a community our awareness and interest really spikes once SAP starts to produce education and use cases.”
The stats for S/4 are certainly more positive reading for SAP, with awareness improving since two years ago, when there was much confusion over the user group’s continuing lack of awareness of the new solution. Awareness is now widespread, with just 1 percent of respondents unaware of S/4.
Now there are 12 percent of user group organisations actively using S/4, up from just 5 percent last year, and a further 58 percent planning to deploy S/4, up from 53 percent last year.
Of those who have deployed S/4, 40 percent are very satisfied with the software, with just 5 percent not satisfied with it.