Twitter Moments, Twitter’s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced today. This will allow Moments’ creators to track how well their content is working on Twitter, by offering details on opens, likes, shares and more. The idea is that this data will aid in crafting better-performing Moments in the future.
As a refresher, the Twitter Moments feature was first launched in 2015, as something of an answer to Snapchat Stories. Like Stories, Moments are designed to be simple and quick pieces of content. But instead of images, they string together a collection of tweets to tell a story.
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