It is essential for businesses, big or small, to have a website. People find information from these websites these days, and without one, it is impossible to remain competitive. However, even with a site, it does not automatically mean that businesses will succeed. It still depends on the quality of the site. These are among the trends in web design that visitors respond to, and small business owners like you, need to consider.
A responsive site means that it is not difficult for users to navigate the entire page. Whether they are searching for information under a specific tab or they want to download files, it shouldn’t take excessive time. It also does not matter whether they are using their desktop computers or laptops. They need to easily navigate the page and find the information they need or do the necessary transactions.
You might notice some websites having a small pop up screen on the lower left or right side of the site. They are chatbots. If visitors have questions, they need not call or send an email. They can type whatever they want in the chatbot. Of course, it is also essential for you to have someone managing the chatbot all the time to ensure that if there are enquiries, you can respond to them right away.
In the past, uploading lots of videos on a website became a trend. People prefer watching videos than reading articles. The problem was that the site became too heavy because of the videos, and the pages did not easily load. As a result, people decided to look for other sites where they could do their transactions. Although huge videos are out these days, you can still use animations. They are not as heavy as videos in size, but they are always fun. They make it a pleasant experience for users to visit the page.
Use of original photos
When you want to upload pictures to your website, you need to make sure they are original photos. You can’t pick any photo you find online, due to copyright issues. Stock photos are also good, but people don’t respond well to these photos. You should instead show them original images that you took. You can even hire models who can pose for you. If possible, use regular people instead of professional models. They are relatable, and it helps to connect your products and services to regular folks.
The above are among the most popular web design features today. You might need help from experts in web design Oxford offers, to help you in your effort to improve your website.
You can’t afford to be behind concerning trends since it could affect your competitiveness. You also need to realise that these trends change all the time. Before you know it, new web design trends will be on the rise, and you need to change the website again. It might be time-consuming, but you need to provide what your target audience needs.