Gurgaon-based startup Trak N Tell is set to launch a new IoT product, Trakpod, that can sit inside a car’s diagnostic port and detect troubles and alert drivers on the engine health, among other things.
Trak N Tell, which is WhatsApp cofounder Brian Acton’s first Investment in India, plans to launch Trakpod in both 2G and 4G variants and hopes it would help it compete in global Internet of Things (IoT) markets including the US, Europe and Africa.
“While most of our competitors’ products are based on 2G, the 4G product will give us an edge in the market,” said Pranshu Gupta, CEO of Trak N Tell.
“Demand for 4G products is growing in international markets. Our 4G version is undergoing field trials right now and hopefully will be launched by Diwali this year,” he said.