Thu. Dec 2nd, 2021

Enterprise software (ES) is a term used to describe applications and technologies that companies use in order to support their operational and strategic initiatives by focusing on the whole organization rather than a single user. Examples include CRM and business intelligence.


Enterprise software can be found in large industries, governments, and departments like sales, marketing, among others. This kind of software requires interdisciplinary methods to manage large data scales – numerous solutions on the market provide just that. For example, an ES application focused on human resources will have HR features that will enable professionals to access one single solution and generate information simultaneously.

To easily automate numerous processes, tasks, and add value, we will take a detailed look at the best ES tools for 2020. Where we will discuss different areas and provide an example tool of each. We will also consider Capterra ratings.


We will go through business intelligence tools, CRM software, ERP, etc. Each solution will be presented with a visual example and key features with an explanation of the tool and what is best used for. Hopefully, after passing through our list, you will have a better impression of what each of these solutions can do for your organization and why it’s useful to incorporate them into your daily operations and strategic initiatives.


Business intelligence is the modern epitome of successful data analysis, management, monitoring, and smart reporting. BI gathers a multitude of benefits and software providers have disrupted the industry by offering ample solutions for enterprise requirements. Let’s take a look at an industry example.


example of the enteprise software category BI tools: datapine



Beginner and advanced data analysis for every industry and department

Modern data visualizations through interactive business dashboards

Numerous sharing options (via public URL, automated reports, e-mail, embedding)

datapine is an enterprise software company focused on delivering business intelligence solutions to industries and companies across the world. Users can simply connect their data source(s) and explore various enterprise possibilities such as data analysis via drag-and-drop interface or advanced SQL mode, an extensive dashboard software, automated reporting, and numerous sharing possibilities, hence the whole organization will stay connected at all times. Embedding their solution into your own is fairly easy so you can use datapine as your own product and scale their features as your business scenarios require. With an impressive 4.7-star rating on Capterra, the company has risen into a solution worth testing and utilizing in your enterprise operations.


Customer relationship management (CRM) is one of the most important factors in the business pipeline no matter the company’s size. Looking through customer data to be able to make better sales decisions and track customers’ activities, CRM is an indispensable enterprise tool to manage and optimize interactions while building relationships with prospects.


enterprise application example for CRM software: Salesforce



Centralized, cloud-based software for all CRM efforts

Customer 360 products that contain 12 core solutions

AI-based functions such as predictive scoring and intelligent automation

Often referred to as the industry standard for CRM, Salesforce delivers a cloud solution focused on finding, winning, and keeping customers based on various products in their portfolio such as their sales and service platform, e-commerce solutions, app integrations, and personalized marketing for potential customers. In essence, Salesforce offers 12 solutions in their customer 360 products, all of which have their respective focus on different areas of customer management. Capterra gives this company a rating of 4.4 stars, making it a great CRM solution for companies looking to unify their sales and customer undertakings.


Enterprise resource planning (ERP) software help enterprises to integrate all management aspects of inventory management, accounting, CRM, human resources, advertising, and man more in order to share information through a single database that enables users to access data from different business units as well as their own. Sage is one of the leading providers in the industry with a Capterra rating of 4.4 stars.


ERP tools example: Sage



Main product capabilities include financial and production management, supply chain, etc.

Built-in marketplace for extending the product based on your needs

Complementary solutions developed directly by Sage or their partners

Sage ERP works as a cloud solution divided into 3 core products: Sage 100cloud, Sage 300cloud, and Sage X3. By utilizing their solution, each enterprise can control all aspects of a business, from financial, supply chain, production management to sales. Their goal is to provide an agile solution to businesses looking to grow and manage their data from a single business enterprise software solution. They also offer a marketplace where you can connect with other apps and scale your ERP system even more.


Marketing has developed in so many different areas that without software, companies would not be able to manage all the data points and develop successful strategies. From web analytics, content marketing, advertising, and social media, among others, marketing tools and software enable users to take full control of their data, track, monitor, analyze and evolve promotional efforts. Here we will focus on Moz as a complete inbound marketing solution that received a Capterra rating of 4.4 stars.


one of the best marketing enterprise software applications: MOZ



All-in-one inbound and SEO tool for tracking, monitoring, and analyzing enterprise inbound efforts

Numerous features include keyword tracking, site audits, backlink analysis, and keyword research

Supports a variety of country-specific search engines from Google, Yahoo, and Bing

Whether your enterprise needs keyword tracking, monitoring, or link analytics, Moz is designed to bring all SEO and inbound data under one roof. With features such as site audits, rank tracking, backlink analysis, and keyword research, this enterprise application software takes care of all your enterprise SEO and inbound efforts. The online data for hundreds of locations are easily managed via their enterprise solution, including listings, reviews, and store locators. Additionally, they offer free educational materials that can upscale any project and ensure your websites are ranking.


Closely connected with CRM, comprehensive customer service (CS) software will deliver a broad range of possibilities to effectively manage customer data and deliver the best possible customer experience. Enterprises need to include a proper CS solution to keep an eye on the ever-evolving customer expectations and demands. One of the enterprise software tools that can suitably manage all customer-relevant data in Zendesk with 4.4 stars gained on Capterra.


Zendesk - customer service software



Various enterprise software packages for customer support, sales,and customer engagement

Provides professional customer care tools, help center, and live chats

Enables you to reduce support costs and increase productivity and customer satisfaction

By helping enterprises in managing a globally dispersed customer service team, Zendesk offers customized solutions for support processes and workflow configuration in a single place. They offer omnichannel support solutions for e-mail, chat, phone, or self-service, providing a platform for seamless conversations and support systems. This is an excellent example of what is enterprise technology offering by managing customer support no matter the location of the team. With 3 core plans, starting at 5€ an agent, Zendesk products and platforms mean better customer experience and, ultimately, profit.

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