Best CRM Software- Salesforce, Hubspot, and Freshworks have been listed as Visionary Leaders in the Best CRM Software segment on 360Quadrants.
CRM Software streamlines company interactions, relationships, and analytics with current and potential customers. It helps businesses to organize and access customer data effectively. CRM software acts as a single platform for sales, marketing, and customer support personnel to work together and streamline processes, policies, and people. The key objectives of CRM software include collecting up-to-date customer and prospect information and making sure that interactions with the company are pleasant.
Customer relationship management software is used to automate marketing, sales, and support processes, provide a consistently superior experience to customers, and lower business costs. CRM tools help businesses understand customer needs, predict the moves of prospects, and use this information to enhance profitability. Choosing the right CRM software helps companies improve their offerings and operations across the board.
360Quadrants, the most granular comparison platform, has released a quadrant on Best CRM Software to help businesses make quicker and more informed decisions. 360Quadrants combines inputs from industry experts, buyers, and vendors, and conducts extensive secondary research—inclusive of annual reports, company press releases, investor presentations, white papers, and various directories and databases—in order to rate the companies in every quadrant.
Salesforce, Hubspot, and Freshworks were rated on 360Quadrants in Best CRM Software Category using the below methodology:
- A list of vendors (competitors) is generated using extensive research.
- A patent-pending algorithm is used to collect inputs from key stakeholders—industry experts, buyers, vendors, and 360Quadrants analysts—based on the criteria for Product Maturity and Company Maturity.
- Product Maturity consists of criteria such as breadth and depth of product/service offering, product features and functionalities, and product differentiation and its impact on customer value