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Survey: Business Apps Growing in the Public Cloud

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The use of business applications is growing in the public cloud, according to the latest study from Dimensional Research, commissioned by Cloud Cruiser.

Businesses reported a 10 percent increase in using the cloud for critical applications like email, from 2014 to 2015. Dimensional Research surveyed approximately 350 IT professionals at the Amazon Web Services (AWS) re:Invent show.

“What we’re seeing is that adoption of cloud is growing,” Deirdre Mahon, Cloud Cruiser’s CMO, told Channel Partners. “However, organizations seem to be moving away from [using] public cloud to do software development and sandboxing, although they definitely use it for that.”

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Mahon also said a greater number of businesses have shifted to using only AWS.  Last year, more than one-third of respondents were investing in other clouds, but that number ticked down in 2015.

“The reliance on other clouds or private clouds has gone down quite a bit between 2014 and 2015,” Mahon said.

Despite the growing level of trust in public cloud, more than two in five (42 percent) of respondents said they aren’t getting the information they needed about cloud costs and consumption.

As Cloud Cruiser put it in a news release, they were “left in the dark.”

For many businesses, this means they can’t determine if one of their departments is using more data, which ends up costing the company money.

There are many reasons for the lack of information, said Andrew Atkinson, Cloud Cruiser’s senior director of product marketing. But he says that sometimes the problem isn’t a lack of information, but rather a lack of clear information.

“One of the difficulties that folks have is that when the consumption and cost information is presented, it’s presented in terms that are essentially IT terms rather than business terms,” Atkinson said.

Or the information is far too small or far too dense.

“It’s not unusual to see a 30,000 line bill,” he said. “So trying to make sense out of that much information when little of it is business-focused is a huge challenge. ”

Mahon and Atkinson say the survey data has implications for solution providers, whose clients may be using the public cloud more for business applications.

“Their customers are going to be running more and more mission-critical stuff in the cloud,” Atkinson said.

Mahon said the market has shifted to the point where businesses often access cloud services without the help of IT. That, she said, is “really forcing IT and business to work much more closely together.”

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