Tech Data may walk softly in terms of public perception – the Florida-based company isn’t exactly a household name – but it carries a big stick in the IT industry. It’s one of the biggest distributors and resellers out there, partnering with the majority of the biggest names in technology and boasting net sales of more than $26 billion in its last full financial year.
Yet even major players like Tech Data have to bend to the new realities of the technology industry. We caught up with Michelle Curtis, director of IoT solutions at Tech Data, at a Microsoft IoT event in Boston on Monday.
Curtis said that Tech Data’s been building out its IoT capabilities for the past two and a half years, and noted that moving into the operational technology space has been a major change for the company.
“We really had to shift in the way that we approach the market, from a traditional distribution sense where we’re taking vendor product or selling it to a reseller and they’re selling it to an end-user, to really more of aligning with our partners and helping them service their customers,” she said.