Let’s keep things in perspective. Big data might be a wickedly complex discipline, but it isn’t something entirely new. We’ve been dealing with data for thousands of years, structured and unstructured, and even large data sets are nothing new. Some elements of the big data revolution might new, but there are best practices that exist. “Big data is still data, and there are 30-plus years of best practices established for managing enterprise-style data that we shouldn’t throw away,” notes Jeff Pollock, vice president of product management for Oracle.