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Selecting the Right Fulfilment Method for Your Business

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Selecting the Right Fulfilment Method for Your Business

In today’s marketplace, there is nothing more important to an e-commerce company than their fulfilment method. Today’s consumer expects a completely seamless experience from the first click through to delivery as otherwise, they will simply move to another merchant and not return to your store. So, how do you go about selecting the right fulfilment method for your company?


One option is to assume responsibility yourself and this is known as self-fulfilment. The main advantage of this method is that it is much cheaper and this is well-suited to small businesses or those that have just launched when you are trying to keep costs down. It also means that you have complete awareness over every single transaction and you know the complete process which will appeal to many owners. The downside to self-fulfilment is that it is an enormous responsibility and could take away your focus from other key aspects of running the company. Picking, packing and shipping orders are incredibly complex, plus it can also take up a huge amount of physical space.


For many e-commerce companies, outsourcing fulfilment to a specialist like Whistl is the best option. This means that experts are handling your fulfilment means so you can be sure that they will provide an excellent solution that is fast, easy and efficient for your customers. In addition to this, it can also alleviate stress and enable you to focus on other key aspects of running the company. Although it is an expense, many see it as an important one and particularly when advanced technologies are used and the company offer real-time reporting to keep you in the loop.

Drop Shopping

Alternatively, you could opt for drop shopping which involves the products being delivered directly to the customer by the manufacturer or wholesaler. This can be time-consuming and a risk because your reputation is in the hands of somebody else, but it can be easier and allow you to focus on the marketing, selling, customer service etc.

These are the main methods when it comes to fulfilment. What works for one company may not work for another, so it is important to weigh up each option and see which one is the best fit for your current situation. The key is to think about the consumer and to make it a smooth experience so that they will use your company time and time again as well as recommend you to their friends and family.

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