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SAP and the Women’s Tennis Association Introduce Real-Time Tennis Analytics for Media

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SAP Tennis Analytics for media applies SAP Leonardo Machine Learning capabilities and SAP Predictive Analytics software to provide deeper analysis and insights based on historical and live data. It includes instant side-by-side player, tournament and career comparisons during live matches. The software provides a brand-new “alerts” feature that notifies users of any outliers in benchmarked player data and gives media access to stats with context – data accompanied by meaningful insights.

“The role of data in tennis continues to grow in importance across the entire tennis community, and particularly among tennis journalists who play an integral role in storytelling throughout the season,” said Micky Lawler, president, WTA. “The opportunity now to have access to SAP’s blueprint of real-time insights can take the art of tennis journalism to new heights. Our fabulous partnership with SAP continues to deliver innovations that improve the sport for our fans and all of our stakeholders around the world.”

To ensure that SAP Tennis Analytics for media is a valuable resource optimized for reporters’ unique needs, SAP has been securing feedback from key tennis media and the tennis community for the last few years.

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Article Credit: PR Newswire


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