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SAP

SAP report highlights importance of enhancing digital experience

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Nine out of 10 customers switch brands due to an unsatisfactory digital experience, revealed a report published on Monday by SAP SE, a leader in enterprise application software.

The report titled ?India Digital Experience Report? claimed that India?s best known brands jeopardise customer loyalty over an unsatisfied digital experience.

Digital experiences can make or break a brand in today?s era and a strong digital infrastructure is imperative for any brand to remain relevant to its audience. Only 8 per cent of the customers unsatisfied with their digital experience would continue to remain loyal to the brand.

The report also highlighted a significant digital gap between the best and worst performing brands across all markets in Asia-Pacific Japan.

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