Sun. Jan 24th, 2021

Salesforce has revealed the launch of its most advanced CRM analytics platform yet.

Called Einstein Analytics, this platform leverages artificial intelligence to the analytics workflow, allowing users to automatically create CRM insights. The AI will also be able to recommend actions which improve customer service and boost sales, as well as helping optimize marketing campaigns.

Salesforce says that the platform will come with role-specific KPIs, providing users with an “intuitive, self-service way” to gain access to newest data from any device.

One of the tool’s main features is called Einstein Discovery — which conducts thousands of statistical checks to check the validity of trends and offer “intelligent explanations” to the patterns it identifies.

Salesforce is rounding things off with Trailhead, its interactive, guided and gamified learning platform which offers 12 online learning modules.

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