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Salesforce CEO Marc Benioff sure is happy about his big new tower

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Mirror, mirror on the wall, who has San Francisco’s biggest tower of all?

The honor now belongs to Marc Benioff, CEO of Salesforce.

Earlier this month, Salesforce Tower hoisted its final beam into place. The building is expected to be complete in July, and, at a $1 billion price tag, will be the most expensive and tallest building in San Francisco. It’s also chock full of technology.

Business Insider took a long around inside during a ceremony for the final phase of construction earlier this month.

The construction of the edifice has provided fodder for a seemingly-constant stream of jokes about the tower’s size, some good, some less so.

For instance, even the Salesforce web page dedicated to the tower has a couple. Like this one:

Salesforce tower
Salesforce tower

(Salesforce tower)

That web page helps market the building. The company has leased out about 70% of the tower in addition to using it to house up to 10,000 of its own employees.

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