A SaaS analytics vendor itself, Market6 decided the cloud technology enabled it to add the revenue recognition and financial management features it needed, without ERP.
A little over five years ago, Jason Kasallis, then-CFO at Market6, was faced with a dilemma: how best to manage the financial aspects of a growing business that provides retailers and consumer goods companies with SaaS-based retail analytics applications.
The technology its own products run on proved to be the answer for Market6, which is based in Deerfield, Ill. SaaS financial software provided just the revenue recognition and other financial management capabilities the company needed, without the overkill of a full-blown ERP system.
“In late 2011, as we were creating the company, we went through the process of coming up to speed; we built the infrastructure, we built the product and then we started selling to customers,” Kasallis said. “And then we start selling them more and more and more.”