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Real Estate 101: Creating a Custom Website

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Want to know how to make a custom website for your real estate firm? Find out how in this guide.

Are you starting your first real estate firm? It’s not going to be easy, but with custom real estate web design, you’ll have a better chance of getting people interested in your brand. Here are some things you need to consider to ensure that your first site, is a memorable one.

Find a Domain Name

The domain is your online identity and allows people to visit your website. It’s a step that’s so common that people rarely think about it. But as areal estate realtor, it has to matter to you.

Your domain name needs to be effective and easy to read so that clients can view the site and remember it. Look at these two domain names for example:

www.beautifulhousesinmiami.com

www.miamirealtors.com

The first could be a lot of things while the second one is hard to dispute. And it holds your agent identity against the business

 

Web Hosting

Web hosting is a bit more complex, but you’ll need one so that your site is visible to your clients. Look for sites such as HostGator, BlueHost, etc. and decide which one works the best for you.

Web Site Builders

Custome real estate web design requires you to use a web site builder. Web site builders today are easy to use and have advanced features. In some cases, they are free, making it even easier to create an appealing site within minutes. All you need is a basic flair for design, and you can use building blocks to structure the site together.

There are a lot of good choices in website builders such as Weebly, Wix and some of them have packages and domain hosting.

Another option we’d recommend to explore is WordPress.org. The application has a lot of themes that you can use to design the website how you want.

Also, WordPress has thousands of themes that can be used to design the site how you want. The application has tons of plugins that can be used to perform additional functions for your site. WordPress has a Content Management System (CMS) which helps you use content to increase your site traffic.

What Features Should I Add?

Searchability

We’re not talking about a basic search box that your users can type into and scan within your site, but a search box that helps your users search for real-life real estate properties. For instance, the users might want properties in certain areas, between a certain number of rooms and price ranges. Make sure your viewer can find what they’re looking for!

Mobile Friendly

All of us have experienced visiting a website on your mobile device and noticing that it doesn’t make sense and looks terrible. This is because the website isn’t mobile-friendly. Every mobile website has a smaller image resolution, and standard websites don’t look good on small screens.

Conclusion

In this day in age, you will need a website in order to stay relevant and attract business to your real estate firm. Now that you know the principles of custom real estate website design, it’s up to you to focus and create one. By doing so, you’ll have a website that’s appealing and engaging to your prospective clients.

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