After developing a tool for improving its parent company’s marketing efforts, the Chicago-based team behind TouchCR was approached by Salesforce about bringing that tool to the masses. This year, the team expects to grow from 25 to 50 employees.
Built on the Salesforce platform, TouchCR lets marketers combine their internal information with third-party data to better understand their customers. The application can gather data from apps across the entire Salesforce ecosystem, from e-commerce platforms like Shopify to third-party sources like credit card data and demographic profiles.
Using that data, marketers can divvy up their customers into precise segments and create marketing campaigns designed with those customers in mind.
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