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Oracle’s New Digital Experience Cloud a Direct Challenge to Adobe

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Oracle is venturing into challenging waters by going head-to-head with industry leader Adobe and several others when it comes to CX, also known as “customer experience.” Of course, challenges in numerous markets haven’t scared off Oracle in the past.

The database giant on April 26 launched its Oracle Content and Experience Cloud, a so-called “digital experience” platform that enables organizations to manage and deliver content to any digital channel in order to initiate  engagements with customers, partners and employees.

The cloud-based content hub allows organizations to create and distribute content in a meaningful way to improve brand engagement and customer growth and retention.

The announcement was made at the Modern Marketing Experience conference in Las Vegas. Adobe launched its own “Experience Cloud” running on Microsoft Azure last month, also in Las Vegas.

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