Oracle didn’t disclose the purchase price. It said Moat will remain an independent platform within Oracle Data Cloud.
Moat’s technology allows publishers and advertisers to track and measure their online ads. Its customers include ESPN, Facebook, Nestle, Procter & Gamble, Snapchat, Unilever, and YouTube.
The New York-based startup, founded in 2010, has raised $67.5 million in venture funding, according to Crunchbase.
In a letter to customers and partners, Oracle Data Cloud SVP and GM Eric Roza said the acquisition will boost Oracle’s media and marketing data and analytics.
“Moat has grown its attention analytics business by over 100 percent in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 clients, just as these issues have become top of mind for every major publisher, brand, and agency,” Roza wrote. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”
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