Dubai: Mars International, the operator of Mars Hypermarkets in Oman and the UAE, has partnered with software company SAP, the company announced on Monday.
As part of the agreement, Mars Hypermarket will deploy a wide range of software running on the in-memory SAP HANA platform to improve customer experience, enhance the company’s supply chain, and increase employee engagement. The statement added that Mars Hypermarket is exploring SAP S/4HANA real-time business suite solutions, mobile apps, and augmented and virtual reality innovations, but did not provide any further details.
“Oman’s customers expect a personalised and seamless shopping experience from their mobile devices. With real-time technology, Mars Hypermarket can deliver innovative digital business models with better product decisions, convenient omni-channel shopping experiences, and customer loyalty programmes,” V.T. Vinodan, Managing Director, Mars Hypermarket Oman and UAE, said in a statement.
With Oman’s $3.4 billion (Dh12.48 billion) supermarket sales, the country’s hypermarkets are the main driver for food sales, delivering 70 per cent of total grocery store sales in Oman, according to Alpen Capital.
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