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North American Mobile Enterprise Applications Industry Analysis 2015

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DUBLIN, Dec. 10, 2015 /PRNewswire/ — Research and Markets


This comprehensive market research report offers readers an in-depth analysis of the North American Mobile Enterprise Applications market and the various factors all market participants should be aware. The data provided in this report gives an unrivalled understanding of the current and future drivers, challenges and opportunities facing this industry.

The overall research objective was to measure the current use and future decision making behavior toward mobile enterprise applications, including a specific focus on mobile asset tracking, mobile sales force automation, mobile workforce management, and mobile supply chain management software solutions.

In 2015, the mobile supply chain category replaces wireless email as a fourth area of app focus. The mobile enterprise applications market continues to be a growth market. This study deep drills on the 4 mobile enterprise app categories that can be more expensive and require more complex design and deployment efforts. In all 4 categories, a high percentage of current users continue to plan to expand their implementations over the near term.

North American businesses point to a long list of reasons for implementing mobile worker apps. Top adoption drivers continue to focus on anticipated improvements in employee productivity and business process efficiencies. A host of other benefits receive almost as high a priority from respondents.

In today’s economy, businesses are clearly feeling the pressure from their competition, either viewing mobile B2E apps as a means to keep up with competitors or, ideally, an innovative way to establish a competitive edge. The probability of increased revenues and cost savings are strong purchase drivers, as are enhanced customer engagement and happier employees.

Report Structure:

1. Research Objectives and Methodology

2. Executive Summary

3. Market Overview and Definitions

4. Today’s Mobile Worker Applications: An Overview

5. Mobile Devices: Bring Your Own Device versus Company Owned

6. Use of Enterprise Mobility Management Platform

7. Insights for Mobility Partners

8. Mobile Enterprise Applications Use Details

9. Barriers to Future Adoption among Current Non-users

10. Demographics

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