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Why NetSuite looks to exploit SA opportunity

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Global provider of cloud-based financials, ERP, HR, Professional Services Automation and omnichannel commerce Oracle NetSuite says it now has the human resources and required supportive infrastructure to expand its operations in SA.

The company has confirmed its intention to extend its focus in the country and the surrounding region with the addition of a dedicated sales team and country manager.

In a statement the company said the dedicated sales office will be led by Khaled Ismail, Vice President, Oracle Digital Application Business, East, Central Europe, Middle East and Africa (ECEMEA), who will manage sales and marketing strategy for the region.

“In this role, Ismail will manage an organisation of 250 sales professionals with almost 20 managers and directors. He will also be directly responsible for all the supporting functions working for ECEMEA OD from pre-sales, sales development, marketing and customer success,” the company explained.

According to the IDC’s South Africa Enterprise Application Software Market 2017-2021 Forecast and 2016 Vendor Shares study, the country’s EAS market will grow at a compound annual growth rate (CAGR) of 2.2% over the 2017–2021 forecast period.

“Although 2016 was a difficult year for the IT market in South Africa, outsourcing, managed services, and cloud players took advantage of this situation to grow their revenues. Another challenging year is forecast for 2017, with managed services continuing to grow despite the economic malaise, and with cloud cannibalising traditional datacentre spending such as colocation and hosted application management. Digital transformation continues to impact IT strategies, particularly as they pertain to the adoption of cloud services,” said Jonathan Tullett, Research Manager, IDC South Africa.

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