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iVend Retail Releases Optical Retail Vertical Solution Focusing on Efficiency and Competiveness

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iVend Optical Retail facilitates management of both prescription and nonprescription transactions and provides data analysis to better understand customers

NEW YORK, NY–(Marketwired – Nov 15, 2016) – CitiXsys announces the release of a new version of iVend Optical Retail, an integrated retail management solution designed specifically for the unique needs of optical retailers.

Faced with shrinking margins and increasing competition from the eCommerce world, optical retailers are focusing on customer service to increase their competitive edge. Personalized customer service is one way brick-and-mortar retailers are differentiating themselves by demonstrating the services they offer cannot be duplicated online.

For optical retailers, operating a business that provides vision prescriptions as well as fashion frames, prescription lenses, contacts, and plano sunglasses can be a challenge. iVend Optical Retail gives optical retailers the tools they need to efficiently and profitably do both. This solution helps retailers manage technical data related to lenses, frames, and contact lenses and link them to customers’ prescriptions. iVend Optical Retail also provides analytics reports that track fashion trends and aid with stocking the¬†right style, color, and size assortment, and review transactions by prescription vs. nonprescription.

“Optical retailers face growing competition from department stores, discount stores, and online vendors. To stay competitive, they need to leverage their own data to better understand customers and their buying patterns,” Paula Da Silva, Senior VP of Sales for CitiXsys, explains. “iVend Optical Retail gives this visibility, as well as tools to manage their businesses more efficiently and profitably.”

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