Imagine lounging by the fireplace of your rustic log cabin in the foothills of the Appalachians on a chilly Saturday evening in February, when you decide to strap on a VR headset that your children purchased for you at Christmas.
While Aaron Gordon of the Orlando Magic prepares for a 360-degree windmill dunk, you are instantly transported from your La-Z-Boy in New Hampshire to Staples Center in downtown Los Angeles, the host of the 2018 NBA All-Star Game. Within seconds, you could find yourself sitting courtside between Russell Westbrook and Kevin Durant on All-Star Saturday Night.
A technological innovation that may have seemed unfathomable before the former Oklahoma City Thunder teammates entered the league will soon become possible through an immersive media experience designed by Intel.
On Tuesday, Intel and Turner Sports announced a multiyear partnership under which the Silicon Valley technology company will become the exclusive provider of virtual reality for the NBA on TNT. Under the deal, Intel will deliver live content for a select number of NBA games on the network, beginning with 2018 All-Star Weekend. Separately, Intel reached another agreement with the NBA to become a provider of virtual reality and 360-degree volumetric video with Intel’s free technology for the league’s global broadcast partners.