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How predictive analytics changes the customer conversation

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Link Alander, Lone Star CollegeLone Star College
Link Alander, Vice Chancellor and CIO, Lone Star College SystemIn his presentation at the CIO Perspectives event in November 2015, Link Alander, Vice Chancellor and CIO for the Lone Star College System, provided attendees with a behind-the-scenes look at predictive analytics and how it can help drive business action.

About 22 members of Lone Star’s 200-person IT staff are now devoted to data analytics work, Alander says. The focus on data analytics has resulted in a cloud-based enrollment management dashboard that lets business users “zero in on everything from headcount to key metrics,” he added.

While many companies have dashboards, scorecards and other data drill-down tools, Alander says that it’s likely that the data is not unlocked so people can take action.

“This new platform and the rollout of this platform – I don’t care what industry you’re in,” Alander said. “If you can provide that information down to the level that engages with the customer – in our case, the student – you make a change, you transform each piece of that.”

Click on the link below to listen to Alander’s CIO Perspectives keynote presentation and learn more about how predictive analytics can change the conversation.

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