The update will see additional features for the Dynamics 365 for Marketing offering, which will be made generally available
The update to Microsoft’s cloud-based customer relationship management (CRM) and enterprise resource planning (ERP) platform will see additional features for its Dynamics 365 for Marketing offering, which will also be made generally available as part of the Spring ’18 release.
“This is a new marketing automation application for companies that need more than basic email marketing at the front end of a sales cycle to turn prospects into relationships,” Microsoft Business Applications Group corporate vice president, James Phillips, said in a blog post.
The vendor also announced the introduction of Microsoft Dynamics 365 for Sales Professional, a new streamlined version of its sales application with core sales force automation capabilities, designed to optimise sales processes and productivity.
Microsoft is also talking up the artificial intelligence capabilities being rolled out into its Dynamics 365 platform, saying that the new embedded intelligence capabilities in its Dynamics 365 for Sales offering, for example, include a so-called relationship assistant designed to help sellers see alerts and reminders to move relationships forward.
At the same time, the company announced the Microsoft Power BI Insights apps, aimed at delivering out-of-the-box insights tailored to specific business scenarios, for use across marketing, sales, service, operations, finance and talent.
The insights themselves are generated by applying advanced intelligence to a subset of unique Microsoft data. The Power BI Insights apps are customisable in Power BI and further tailorable via the application of Azure data services.