Here are three key ways that data analytics can improve the workplace
Analytics improve workplace- The nature of work is evolving rapidly. While new technologies, ranging from artificial intelligence (AI) and automation to digital mobility and virtual collaboration, are generally seen as the most radical drivers of this change, other trends may be just as impactful.
We can see them playing out all around us. The lines between our work and personal lives are shifting. Diversity and demands for equality are reshaping the workplace. We’re living longer, which requires us to master more and different skills over time. Social and environmental pressures are combining with the emergence of the gig economy to drive demand for more flexible working conditions.
For many, these changes are a source of anxiety and insecurity. But they also bring opportunities for organizations to allay these fears and make their people’s working lives more productive, meaningful and fulfilling. Key to achieving this will be the ability of organizations to rebalance their workforce, focusing more on collaboration between technology and humans, and harnessing human skills such as creativity, empathy and ethics alongside digital skills.
How can organizations prepare for this future? PricewaterhouseCoopers’ new global survey of more than 1,200 business and human resources (HR) leaders from 79 countries, produced in collaboration with London Business School Professor Lynda Gratton, investigates this question. It gives some powerful answers. Among its many findings, some of the most striking are around the need for companies to provide the workplace experience that employees want, and increasingly expect.
While this is vital, it’s also a growing challenge. Our research confirms that organizations know how important it is to create the right everyday experience at work. When we ask them to rank organizational capabilities by importance in relation to the future of their business, eight of the top 10 relate to workplace experience.
But other findings suggest this is an area where companies are failing to deliver. Thirteen of the top 20 ‘at risk’ capabilities – those where respondents say a capability is important, but that they are not taking action on it today – also relate to people’s experience.
Why the mismatch? People’s workplace expectations, which are boosted by their engagement and interactions with services such as online retail and on-demand entertainment, have outstripped companies’ current ability to deliver. As our research underlines, what people experience outside work is increasingly affecting the way they approach their jobs. The result? They want the same speed, intuition and customization at work that they’ve become accustomed to when dealing with organizations outside it.
This is a challenge that businesses are currently struggling to meet. But the tools are at hand to close the gap between expectation and workplace reality. The solution lies in the smart use of employee data and analytics to create the personalized experience that staff crave.