…and how to get the info you need
If you do anything online — a website, a blog, a mobile app — chances are you’re using Google Analytics. Somewhere between 30 and 50 million websites rely on it for tracking and measuring the metrics that matter to them.
It’s powerful. It’s robust. It’s free (and everyone loves free).
But it’s not perfect. Like everything else, it has its shortcomings. It’s flawed, occasionally misleading, and an outright failure in some ways.
Analyzing and exploring the data it collects can guide your decisions and help you transform your website into a conversion machine.
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