Are you looking for fresh, innovative marketing tactics you haven’t tried before? Whether you’re new in business or have seen every trick in the marketing handbook, there’s always something new to try.
Aside from modern digital marketing, sometimes, even older marketing methods like trade shows and flyers can do wonders if you approach them differently. Your customers want to see that you care about them before you try to sell to them.
Here are 5 good marketing ideas you need to start using today and help your business grow and expand.
1. Attend Trade Shows
Trade shows are a form of offline marketing that is often overlooked, but they’re not outdated yet. There’s something profound in connecting to your customers in person and presenting your business to them.
You can also hand out business cards and brochures to stay on people’s minds even after the show. These events are a great way to build brand awareness and attract new customers.
2. Leverage Social Selling
Leveraging the power of social media is one of the best marketing ideas in the digital world we live in. As you gain new followers, you’re also building trust with them by offering valuable content.
Once you establish a loyal fan base, you can start selling to them without being overbearing. Make sure to execute this strategy carefully, because if people sense that you’re only interested in their money, they won’t hesitate to take their business elsewhere.
3. Hand Out Leaflets and Branded Items
Handing our branded items and promotional materials is an offline strategy that can help you with brand awareness. Aside from in-person leaflet distribution, you can also leave business cards, brochures, pens, notebooks, and keychains in other business places.
These include coffee shops, public parks and libraries, universities, gas stations, banks, doctor’s offices, gyms, and community centers. Make sure to ask for permission before you place the items, as they may end up in the trash after you leave.
4. Offer Coupons
If you’re looking for cheap marketing ideas that won’t damage your budget, offer your customers coupons and promo codes. People love a good discount and will gladly use it to complete a purchase.
You can offer coupons through a social media campaign, email newsletters, giveaways, and influencer collaborations. You can also offer a promo code for loyal customers who refer people to your business.
5. Partner with Influencers
If you’re not working with influencers or brand ambassadors, you’re missing out on valuable leads. Partnering with people who already have an established online presence and a loyal audience is the best way to expand your reach.
Influencer marketing is a great way to build brand awareness, generate leads, and present your product in front of a larger audience.
Are You Using Good Marketing Ideas to Promote and Grow Your Brand?
Marketing your business the right way is the foundation of growth. Whether you’re offering customers coupons or handing out flyers on the city square, good marketing can help you stand out in the crowd.
Need more good marketing ideas? Check out some of the articles we’ve written on the topic and take your business to the next level.