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Formula 1 challenges IoT community to enhance fan experience

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Telecoms and cloud company Tata Communications, the official connectivity provider to Formula 1, is challenging the motorsports and technology communities to devise ways of enhancing the fan experience through IoT and mobile.

The challenge is the second part of the 2017 F1 Connectivity Innovation Prize, now in its fourth year, which explores the challenges and opportunities of using technology in Formula 1 racing. In partnership with Formula One Management and Mercedes-AMG Petronas Motorsport, Tata Communications launched the first part of the challenge back in May.

At that stage, the companies were on the hunt for ideas for IoT solutions that could be used by the team to boost performance on major Grand Prix tracks around the world. With three lucky winners already selected, the next challenge is to “design a holistic and immersive fan experience at the race track” by leveraging IoT and mobile technology at each Grand Prix event.

Previous ideas include technologies such as UHD video and live broadcasting over the Internet (OTT).

The challenge

Each submission must provide a conceptualization of a detailed, IoT-enabled digital experience for the whole race weekend. This could range from the quality of pre-event experience to the convenience of trackside security and access. Submissions must also include a high-level architecture explaining how the various components of the experience will work together and be consumed through the fan app; a list of connected devices needed; and the network connectivity required.

The expert panel of judges includes three-time Formula One World Drivers’ Champion, Lewis Hamilton, Mercedes-AMG Petronas; James Allison, technical director of Mercedes-AMG Petronas Motorsport; Martin Brundle, former F1 race driver and F1 commentator for Sky Sports F1; Mehul Kapadia, managing director of F1 Business at Tata Communications; John Morrison, chief technical officer, Formula 1; and Ross Brawn, managing director of Motorsports, Formula 1.

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