ERP News

EmTech India: Unlocking value from Big Data

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New Delhi: Companies can derive value from big data by effectively managing customer relationships and safeguarding their trust, said John Rose, senior partner and managing director, the Boston Consulting Group (BCG), New York, at EmTech India 2017, a conference on emerging technologies organized by Mint and MIT Technology Review in New Delhi on 9-10 March.

Addressing the event, Rose said, “Half or more customers do not trust the companies or entities they bank or shop with, in the context of their personal data.”

Rose, who is the former global leader of technology, media and telecommunications practice at BCG and became a BCG Fellow in 2014, has been working on helping companies foster trust among their consumers in order to gain access to—and unlock value from—the ever-widening stream of complex, fast-moving Big Data that is generated online.

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