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Dynamics isn’t just for CRM

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Often seen as Microsoft’s answer to Salesforce, Dynamics is actually a broad business platform with services for everything from fraud protection to field service, retail and IoT.


Dynamics CRM

Dynamics CRM-Over the last few years, Microsoft has been quietly rebuilding Dynamics from a CRM tool with added ERP capabilities, into a tool for managing the way your business works that makes Azure services like machine learning, cognitive services and IoT easy for business teams to exploit.

Along with Power BI (for visualising and analysing data), PowerApps (for creating custom apps) and Microsoft Flow (for linking those together with Office and other services to create custom workflows), Dynamics 365 is one of the core services in what Microsoft sometimes calls its ‘business application platform’. Underneath all of them is a secure business information store called the Common Data Service (CDS) platform.

Microsoft is using the CDS and Flow as the basis for new services like the cloud version of Project, and it’s already built a whole range of different tools inside Dynamics like financials, customer service, field service, project service automation and resource scheduling, so you can pick and choose what your business needs and get it in a familiar interface that looks like Office 365.

If you need custom features inside Dynamics, you can have your development team build those using the same underlying Azure services that Microsoft uses. But in the same say that PowerApps lets you create mobile apps without needing an app development team, Microsoft is building solutions in Dynamics that package up Azure services like IoT Central and Azure AI so you don’t need to have a developer create a custom solution for something that a lot of businesses need to do.

Connecting your business together

CRM and ERP are artificial divides: accepting a customer order for a product and knowing whether that product is in the warehouse or out of stock are part of the same business process, even though they’re usually thought of as separate ‘front office’ and ‘back office’ tasks. Similarly, when the maintenance team drives out and fixes something on a customer site, getting the spare parts they used reordered so you don’t run out of stock should be part of the same workflow.

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Article Credit: TechRepublic

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