To workers in an office where everyone uses a smartphone all day, it may seem as if the enterprise mobility market has matured.
Far from it: A new forecast from Transparency Market Research predicts the global enterprise mobility market will reach $510.4 billion in 2022, nearly six times the $86.4 billion last year.
If recent trends continue, Microsoft could grab an increasing share of the enterprise mobile market. The latest quarterly enterprise mobile report from Good Technology shows Microsoft upping its share of tablets activated by the MDM services vendor to 11 percent in the second quarter from 4 percent in Q1.
Much of that increase came from the popularity of Redmond’s Surface tablet. But Retriever Communications CTO Nic Grange lays out some reasons why Windows 10 Mobile could help Microsoft gain more enterprise market share.
Basically, Grange writes in IT Briefcase, Windows 10 Mobile offers “another opportunity for Microsoft to align its direction for mobile to better serve developers and IT departments.”
This goes against the consumerization theory of enterprise mobile adoption, in which the needs and preferences of end users carry the most weight. However, he notes, many users of other mobile platforms are “starting to realize that [these] alternatives are great for consuming content but not so for content creation.”
“This is Microsoft’s opportunity to pull back some of what it has lost, if it can encourage enterprises to use the Windows system across their office computers and mobile devices,” Grange writes.
Specifically, he says, developers should feel comfortable using the “universal app approach” of Windows 10 Mobile development that frees them from having to choose a specific form-factor target for which to build an application. Further, Grange says familiarity with Microsoft’s enterprise apps and developer tools makes a Windows 10 Mobile initiative relatively low risk.
Finally, he argues that the Azure Active Directory service will “allow the enterprise to use its existing user controls with mobile applications,” making access to cloud-based business applications much less of a hassle for users and IT.
Does Grange have a compelling case for Windows 10 Mobile in the enterprise? Is your enterprise using Windows Mobile 10? If so, why? Let us know in the comments section below.