With so many acronyms to juggle as a business owner, it’s easy to get confused, which is why we’ve produced a guide on the difference between ERP and CRM.
Prime examples of the many enterprise acronyms to memorise include GDPR, EIS and SEIS for starters, but what exactly is the difference between ERP and CRM?
ERP stands for enterprise resource planning and CRM stands for customer relationship management. You’re probably thinking that they sound like classic corporate jargon – something akin to solutions provider, right? The difference between ERP and CRM are quite significant, however.
ERP is a way of managing business processes, generally with software from third-party service providers. Back office tasks the technology can manage include time and attendance, finances, logistics, project management and more, serving companies across all sectors.
Gartner recommends that businesses can expect benefits including IT cost savings, efficiencies and innovation, given that executives will have more time to look at other aspects of the business strategy to result in lucrative and creative outcomes.
Priority Software is an example of an ERP specialist. With over 8,000 companies signed up as clients, the company offers cloud-based support or on-site installations.
Elsewhere, Microsoft Dynamics 365 is another ERP service, which promises “big growth for big businesses”. The total ERP tools package from the business is said to “provide global scalability and digital intelligence to help you grow at your pace”.
The racing arm of Renault is one such business using Microsoft and singing its praises.
“Microsoft technology runs our business,” said said Cyril Abiteboul, MD of Renault Sport Racing.
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