ERP News

How data analytics can help prevent insurance fraud

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While there is no doubt that the insurance segment is witnessing an unprecedented annual growth, insurers continue to struggle with loss-leading portfolios and lower insurance penetration among consumers. Insurers are facing increasing pressure to strike the right balance, while ensuring adherence to underwriting and claims decisions in the face of regulatory pressures, growth of digital channels and increasing competition. Adding to this is the need to secure the good risks, while weeding out the bad risks.

Insurers are turning their attention towards big data and analytics solutions to help check fraud, recognize misrepresentation and prevent identity theft. With the government’s recent push to adopt digitization, the Aadhaar card plays a crucial role, linking income tax permanent account numbers (PANs), banks, credit bureaus, telecoms and utilities and providing a unified and centralized data registry that profiles an individual’s economic behaviour. The e-commerce boom provides additional data on financial behaviour.

 Fraudulent practices

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