Rebrand Reflects Company’s Complete Focus on Data
Friday 22nd July 2016, Sunbury-on-Thames, UK: D4t4 Solutions Plc is the new name for IS Solutions Plc – the name change and rebranding programme were overwhelmingly approved by shareholders at the Company’s AGM on Wednesday 20th July 2016. D4t4 Solutions Plc, a leading AIM-listed data solutions provider, has been planning this transformation since the start of the year to support the Company’s complete focus on data. D4t4 Solutions Plc takes over with immediate effect from the IS Solutions name that has been the Company’s title since it was established 31 years ago.
The new D4t4 Solutions name is being reinforced by a comprehensive rebranding programme based on a new, more vibrant, corporate identity. The D4t4 Solutions brand has been chosen to communicate the Company’s complete focus on data solutions; at whatever stage a clients’ data is in its lifecycle, D4t4 Solutions can demonstrate its expertise in delivering applications that drive value from that data.
Peter Kear, CEO of D4t4 Solutions Plc, commented: “I am of course delighted and encouraged that the foundations we have laid for this change have been so positively accepted by our shareholders. Our people have worked hard this year to continue the process of transformation in our business, the success of which has been reflected in our annual financial results announced last month. I am optimistic that our motivation to be ‘ALL ABOUT THE DATA’ will continue to drive value for our clients, enabling them to create advantage from their data for profit and growth.”
David Hetling, Marketing Manager, added: “This has been a very progressive and exciting project to be involved in. Our research into our market positioning, including our clients’ views, has helped us create and develop an appealing and focused brand for our business going forward. D4t4 Solutions positively represents the Company’s ability to collect, manage, present and analyse data – our clients can focus on their core business by placing complete trust in the security, administration and, when the time comes, retirement of their data.”
In line with this change, the D4t4 Solutions Plc stock code will change on Friday 22nd July to D4T4.