What’s in it for me? Find your own route to success.
Crushing it Gary Vaynerchuk summary- The world has changed. Twenty years ago, if you wanted to get discovered as an actress, you’d maybe need to move to Hollywood. If you wanted to get ahead in business? You’d go to business school. Broadcast to millions? Well, it sure wasn’t easy getting a primetime TV or radio slot.
The internet and social media, by essentially doing away with industry gatekeepers, have all but destroyed the barriers to success, whether you’re an entrepreneur, a performer or any other kind of content producer. Top podcasts are streamed by millions every day. Actresses, artists and all kinds of creative professionals are discovered on YouTube and Instagram all the time. And entrepreneurs across the globe are realizing that social media gives them unparalleled opportunities to communicate directly with potential customers.
As you’ll see in these blinks, building a personal brand and cultivating it through social media is a route to success accessible to all. And that’s equally true if you’re a frustrated accountant, a food enthusiast ready to share your love of homemade preserves with the world or a fashionista seeking to monetize your sense of style.
In this article, you’ll learn
- how a father and son became famous for cutting things in half;
- why Snapchat is a great training ground for marketers; and
- why altruism beats self-interest if you want to succeed as an entrepreneur.
A strong and personal online brand is now one of the clearest paths to entrepreneurial success.
Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something.
The explosion of social media is a game changer that’s made it possible for anyone to broadcast to a mass audience.
Let’s look at a few stats.
Worldwide, people watch 1.25 billion hours of YouTube video every day. They post 66,000 photos or videos on Instagram every single minute. And, on average, 20 percent of the time people dedicate to mobile is spent on Facebook.
The scale and power of social-media platforms make it possible for any of us to earn money from a personal brand. With only 1,000 followers, someone on Instagram can earn $5,000 per year, from just two posts a week.
Not a bad side income, right? Now think if you were posting more than twice a week.
For those that really want it, the potential to monetize a personal brand is unlimited.
Consider the author, Gary Vaynerchuk. He transformed his family wine business from a $4 million to a $60 million operation. His approach was simple: he built a strong personal brand by talking straight to customers.
He ran an unusually honest video blog, doing tastings with the camera and giving frank advice. And spent hours every day replying to every single message he got on Twitter and Facebook. Also helped people and, in turn, they came to like him, trust him and buy from him. He built a one-on-one relationship with his customers – the kind of relationship that, previously, you could only form with small, neighborhood stores.
After that? He took what he’d learned about online marketing and advised others. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga, and London.
And all because he embraced the power of his personal brand.
Building a personal brand offers multiple routes to personal and financial success.
What could a wine retailer, a fashionista mom, and a frustrated artist have in common? They all used a strong personal brand to lead a more successful life.
The author used his brand to sell a product – wine. But many people have no obvious product, and yet are successfully monetizing their personal brand.
Brittany Xavier’s Thrifts and Threads blog and Instagram were, in the beginning, just a fun way to showcase photos of her young family’s life. But she noticed accounts like hers were tagging brands, and so she started doing the same. Six months and 10,000 followers later, she started to charge brands $100 for a post mentioning them. She discovered that she was aiming too low when a jewelry business proposed a single blog and Instagram post for $1,000. Today, Xavier focuses on her family lifestyle brand full time, earning plenty, traveling and having fun.
But what if, instead of revolutionizing your life, you just want to make it a little better? Will a personal brand still help? Absolutely.
Louie Blake was a full-time art teacher and frustrated artist. He didn’t want to give up his job, but he did want to have more success selling his art in his free time.
After learning about Vaynerchuk’s experiences, he started to consider how he could market his work differently. He hosted free wine and painting classes and posted pictures of the events on Instagram. What started as one class of ten people became many classes of up to a hundred – and a combination of Instagram and word of mouth continued bringing in more people.
The result? Well, he used to sell the occasional painting for $200, and this year he hopes to hit $30,000 in sales. That’s a pretty hot side-hustle for a full-time teacher.
So, whether you want to attain riches or just make some cash on the side, a personal brand executed on social media can make it happen.
There are seven principles that really matter when you build your social-media content.
A house built on weak foundations will fail, and the same is true of your social media content.
So what really matters? It’s pretty simple: there are seven principles you need to nail.
The first is authenticity. People can always smell a fake, so don’t disrespect your audience. Be real……