CRM Small Business-Small business owners should always be looking for an edge. Seek whatever increases market competitiveness and provides opportunities to scale. Technological business solutions, such as customer relationship management platforms, are an obvious avenue to explore. But depending on the features they contain, CRM systems can prove a help or a hindrance to the SMB crowd.
Many small business owners assume that CRM solutions, with their many projections, integrations, and automations, are overkill for companies with only a handful of employees. They may instead rely on low-tech tools, such as data-heavy spreadsheets and email category flags, for lead nurturing and customer management.
It makes sense. The success of and demand for CRM systems have driven vendors to capture market share by introducing a plethora of new features. As a result, many highly sophisticated CRM platforms exist to serve the needs of rapidly growing businesses and enterprises, but small business users find their elaborate features to be cumbersome and overwhelming.