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Can We Keep Our Biases from Creeping into AI?

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Creeping into AI

Creeping into AI

Eminent industry leaders worry that the biggest risk tied to artificial intelligence is the militaristic downfall of humanity. But there’s a smaller community of people committed to addressing two more tangible risks: AI created with harmful biases built into its core, and AI that does not reflect the diversity of the users it serves. I am proud to be part of the second group of concerned practitioners. And I would argue that not addressing the issues of bias and diversity could lead to a different kind of weaponized AI.

The good news is that AI is an opportunity to build technology with less human bias and built-in inequality than has been the case in previous innovations. But that will only happen if we expand AI talent pools and explicitly test AI-driven technologies for bias.

Eliminating Biases in AI: The People

Technology inevitably reflects its creators in a myriad of ways, conscious and unconscious. The tech industry remains very male and fairly culturally homogeneous. This lack of diversity is reflected in the products it produces. For instance, AI assistants like Apple’s Siri or Amazon’s Alexa, which have default female names, voices, and personas, are largely seen as helpful or passive supporters of a user’s lifestyle. Meanwhile, their male-branded counterparts like IBM’s Watson or Salesforce’s Einstein are perceived as complex problem-solvers tackling global issues. The quickest way to flip this public perception on its head is to render AI genderless, something I advocate for tirelessly and practice with Sage’s personal finance assistant, Pegg. The more long-term approach requires expanding the talent pool of people working on the next generation of AI technologies.

Diversifying the AI talent pool isn’t just about gender. Currently, AI development is a PhD’s game. The community of credentialed people creating scalable AI for businesses is relatively small. While the focus on quality and utility needs to remain intact, expanding the diversity of people working on AI to include people with nontechnical professional backgrounds and less advanced degrees is vital to AI’s sustainability. As a start, companies developing AI should consider hiring creatives, writers, linguists, sociologists, and passionate people from nontraditional professions. Over time, they should commit to supporting training programs that can broaden the talent pool beyond those who’ve graduated from elite universities. Recruiting diverse sets of people will also help to improve and reinvent AI user experiences.

Eliminating Biases in AI: The Technology

Software and hardware engineers regularly test new technology products to ensure they are not harmful to people or businesses that will use them in the real world. Engineers conduct testing in labs and research facilities before a product launches. Ideally, any harmful attributes of the product are uncovered and removed during the testing phase. While that is not always the case, a fundamental and virtually universal commitment to testing does significantly decrease potential risks for everyone producing the products.

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Article Credit: HBR

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