With the advent of apps like Uber, users are growing accustomed to having a wide variety of functions available at the tap of their fingers. The limits to what can be achieved with apps are set only by time, demand and the imagination — so there is plenty of space ahead for companies to isolate a problem, then offer a clever solution.
But how do companies design apps that consumers can’t resist using? What functions attract users, and what seemingly cool features can turn them away from an otherwise elegant solution?
Below, 10 members from YEC isolate what features or design philosophies attract users to a particular program.
1. Integrate It With Other Well-Known Apps
Getting an app to be successful is no easy task. I believe a great idea for new apps would be to create them so they are used in conjunction with other apps. For example, Uber doesn’t have a tipping option. Creating an app that tips the driver would be a great idea, as it would piggyback off of the success of Uber. It’s all about finding where there’s something missing and going for it. – Volkan Okay Yazici, Stonexchange
2. Give Your App Character
Until a few years ago, business apps have felt soulless. More recently, I’ve seen very successful companies like Gusto and Slack that buck the trend by adding character, often via just-for-fun tidbits or the use of informal system messages. Ease of use is still king, but that is easier said than done. Giving your app a human element is free and might put a smile on a user’s face. – Kevin Yamazaki, Sidebench
3. Design for High-Use Customers
Visualize who you’re designing this app for during every step of the creation process. Instead of thinking about the general public, keep your high-usage customers in mind. The two audiences have very different needs, and designing for the incorrect audience may hinder your app from the start. – Chuck Cohn, Varsity Tutors
4. Establish Habit Loops
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