(Photo: Chris Montgomery/Unsplash)
As a business owner, it can be disheartening trying to keep your business afloat during such an unpredictable and ever-changing time. As supply and demand evolve during the pandemic, you realize your business must adapt as well if it’s to survive the storm.
While some businesses such as streaming and delivery services are soaring during the pandemic, most businesses are suffering to some degree. If yours is one of the ones struggling, it’s time to reconsider your business model and get creative to weather the storm. Below are several inspirational and fascinating ways some business owners have adapted to pandemic conditions to stay afloat, and in some cases, grow their businesses in these unprecedented times.
- Teleworking Works
Although telecommuting was a thing before the coronavirus hit, it’s become a huge reason many businesses have stayed afloat during the pandemic. In fact, thanks to the success of virtual office solutions, many workers say their industries can continue to allow them to work from home, even after the pandemic is over.
Since the health and wellbeing of employees and customers is the priority right now, adopting a digital way of doing things just makes sense. Through advanced technology, workers can stay home where they are safe and still interact and work with their coworkers in a virtual setting.
- New Services and Products
The needs and wants of customers have changed during the pandemic. What once was in high demand is no longer sought-after, but demand for other types of products and services has soared. As a business owner, you must be willing to change with the demand, if possible.
For example, if you’re a clothing manufacturer, you could think about adding a face mask line to your existing repertoire. There is also a huge demand for coronavirus and vaccine education. You could deliver this information to your customers on a daily or weekly basis, keeping in line with what the World Health Organization and the Center for Disease Control recommends.
- Offering Digital Services
Nearly any business can offer digital services these days. You may not be able to go into a customer’s home to provide your services, but you can probably do so online. For example, Horderly, a company known for its organization services, discovered that because people were sheltering in place during the pandemic, they wanted to keep things neat and tidy while doing so. As a result, Horderly began offering digital organizing packages that taught customers how to organize and clean their spaces so they could enjoy their time in quarantine more.
- Pick Up and Delivery
Fast food delivery is a common practice, but what about grocery delivery from your local supermarket or a pick-up service from your favorite bar? With bars closed and the CDC recommending people stay home as much as possible, pick up and delivery has become a normal part of operations for many businesses.
- Workplace diversity
Now more than ever, it’s important to ensure workplaces are inclusive and equitable. With the rise of remote working, many of the obstacles faced by people with disabilities have been transformed. Though this has been a catalyst for change, the benefits of inclusive employment will see this trend continue long after the pandemic has ceased to be the news of the day.
The end of the pandemic is in sight, but the reality is, business as we know it has changed forever, and many of the practices we’ve put in place during the pandemic will remain long afterward. Business owners were forced to adapt to pandemic conditions, and many did so in fascinating ways. How are you adapting?