9 benefits of integrating telephony into your CRM software
Integrating your CRM and telephony enables you to track calls made by sales teams, and analyse data that you have managed to accumulate to …
CRM
How to develop a CRM strategy
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task …
2019 CRM Wish List
CRM Wish List- I’ve been writing a forecast column every year at least since W was president. Nothing’s wrong with that, lots of people do. …
CRM: What It Is and Why You Need to Master It
Master CRM- With more professional travel advisors operating in smaller, solo entrepreneur agencies, the need is growing to find new clients and close more sales …
4 Reasons Why Customer Engagement Platforms Will Render Traditional CRM Useless
Customer Engagement Platforms- Can traditional Customer Relationship Management (CRM) address the biggest customer-facing challenges? According to Jeremy Cox, a principal analyst at Ovum, a UK-headquartered research …
Why Your CRM Isn’t Enough for Successful Key Account Management
Successful CRM- In the Gartner 2018 CEO and Senior Business Executive Survey, growth remains the CEO’s biggest priority. Yet, only a small quantity of corporate …
What is Customer Relationship Management?
What is Customer Relationship Management?- CRM stands for customer relationship management. It is an effective system that links all the data from your sales leads …
Why CRM Projects Fail and How to Make Them More Successful
CRM Fail- In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst …
On CRM: How Salesforce Wants To End Spam
CRM Spam- One of the most essential uses of a CRM system is email. It’s still the primary form of business communication and good CRMs …
What is CRM? Software for managing customer data
Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales. CRM customer data- CRM definition CRM is …
Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps
CRM Sales Strategy- Whether you work in insurance, financial services, retail or ecommerce, the holiday selling season has arrived. Consumers are looking to fill stockings, …
Is CRM with social media growing less trustworthy?
Comments made on social media can sometimes give businesses a skewed perception of consumer sentiment. Learn how to correct the data to inform business …
7 CRM Trends That Will Dominate 2019
CRM Trends 2019- Until the 1990s, the markets were product and service centric. Then came the internet, and things changed. The 2000s were the era …
Which CRM Applications Matter Most In 2018
CRM Applications- According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business …
On CRM: What If You Don’t Want A Cloud Based CRM?
Cloud Based CRM- What if you don’t want a cloud based CRM application? What if you just want to buy and install the software in …
Cloud e-commerce IT battle pits content management vs. CRM
Today, ERP-based and stand-alone e-commerce systems dominate the market. As more and more companies go to the cloud, CRM and CMS vie to be …