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Can Toyota Broaden Its Audience with a More Sedan-like Prius?

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The all-new 2016 Toyota Prius revealed in Las Vegas. (Credit: Toyota) The 2016 Toyota Prius will no longer be known as just a sensible, fuel-sipping hybrid–it’s now a real car. That’s the message that Toyota was selling at the reveal of the fourth-generation vehicle in Las Vegas. To date the typical Prius customer purchased the vehicle […]

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