Wed. Oct 28th, 2020
Big Data Analytics 2018
Big Data Analytics 2018
Big Data Analytics 2018

Big Data Analytics 2018-These and many other fascinating insights are from Dresner Advisory Services’  2018 Big Data Analytics Market Study part of their Wisdom of Crowds® series of research. This is the 4th annual Big Data Analytics report the firm has done, examining end-user trends and intentions surrounding big data analytics, defined as systems that enable end-user access to and analysis of data contained and managed within the Hadoop ecosystem. Please see pages 13 through 16 for additional details on the methodology.

“Across the four years of our comprehensive big data analytics study, we see a strong upward trend in adoption and a corresponding drop in those with no plans,” said Jim Ericson, vice president, and research director at Dresner Advisory Services. “This trend shows a strong indication of mainstream adoption.”

Key insights from the study include the following:

  • Telecommunications, advertising, and insurance are the three industries who say big data analytics is the most critical to their business intelligence initiatives. Healthcare and retail & wholesale industries rank big data analytics as essential to their ongoing business intelligence initiatives as well. 80% of all enterprises say big data is, at a minimum, important to their business intelligence initiatives.


  • Big data adoption in enterprises soared from 17% in 2015 to 59% in 2018, reaching a Compound Annual Growth Rate (CAGR) of 36% according to the study. Today less than 10% of enterprises have no plans to use big data at all in the future, an indication of mainstream adoption. The following graphic compares adoption trends between 2015 and 2018.
  • Telecommunications (95%), Insurance (83%) and Advertising (77%) lead all industries in big data analytics adoption according to the study. Financial Services (71%), Healthcare (64%) and Technology (58%) enterprises are the next groups of leading adopters. The study also found that Manufacturing, Retail/Wholesale, Government, and Higher Education institutions are the least likely current users, though a majority of these enterprises anticipate using big data in the future.


  • Big Data is going through a strong cycle of development and deployment in enterprises, as reflected by R&D (75%), Business Intelligence Competency Center (BICCs) (65%) and Operations (63%) leading adoption. Marketing & Sales and IT show median levels of adoption with plans to adopt big data analytics for future business intelligence initiatives in the future. The study found Finance trails other departments in their plans for adopting big data architectures and technologies.

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Article Credit: Forbes

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