Apple said on Tuesday that Mr. Giannandrea will run Apple’s “machine learning and A.I. strategy,” and become one of 16 executives who report directly to Apple’s chief executive, Timothy D. Cook.
The hire is a victory for Apple, which many Silicon Valley executives and analysts view as lagging its peers in artificial intelligence, an increasingly crucial technology for companies that enable computers to handle more complex tasks, like understanding voice commands or identifying people in images.
“Our technology must be infused with the values we all hold dear,” Mr. Cook said Tuesday morning in an email to staff members obtained by The New York Times. “John shares our commitment to privacy and our thoughtful approach as we make computers even smarter and more personal.”
While Apple has risen to become the world’s most valuable publicly traded company on the back of the iPhone, many in the technology industry consider the iPhone’s digital assistant, Siri, to be less effective than its counterparts at Google and Amazon.
Mr. Giannandrea, a 53-year-old native of Scotland known to colleagues as J.G., helped lead the push to integrate A.I. throughout Google’s products, including internet search, Gmail and its own digital assistant, Google Assistant.
He joined Google in 2010 when it purchased Metaweb, a start-up where he served as chief technology officer. Metaweb was building what it described as a “database of the world’s knowledge,” which Google eventually rolled into its search engine to deliver direct answers to users’ queries. (Try googling “How old is Steph Curry?”) During Mr. Giannandrea’s tenure, A.I. research became increasingly important inside Google, with its primary A.I. lab, Google Brain, moving into a space beside the chief executive, Sundar Pichai.